Festa Major de Vilafranca 2020

The “Festa Major de Vilafranca del Penedès”, Vilafranca’s local festivity, declared of national interest for the conservation of its folklore and cultural wealth, begins on August 29th and does not stop until September 2nd, with its culminating point on the 30th, the day of Saint Felix, the town’s co-patron.

Every year a team of five people, the administrators, organize the big party, and every year a totally new graphic image is also generated to frame it. In 2020 we had the pleasure of creating all the graphics for the Festa Major and its applications, such as merchandising, the mobile app, posters and a long etcetera.

The briefing we received asked to capture "a party for everyone". So we got down to work to create this modular graphic image with infinite possibilities, combined with manual interventions that make it more accessible and approachable A unique and dynamic image, personal and irreplaceable, like “la més típica”. That is why we also generated the slogan ofor the festivity, "Unrepeatable": little did we expect a pandemic to arrive and make it so literal.