Arc 316 is a company that manufactures stainless steel mesh and cables for architecture. When they contacted us to renew their image, this type of product was unknown to us, but we very soon saw its possibilities.
Starting from some characteristics already present in the brand, such as the horizontal arrangement of the letters or the use of black and red, we made a series of changes that would help to explain and better understand the company's work. Thus, the new font, a manipulated Archia, is inspired by the continuous and discontinuous lines present in architectural plans. The 316, on the other hand, is presented as a typical exponent found in chemical elements, referring to the particular composition of the steel used in the company's work.
The result is a fresh and modern logo, with an industrial touch, properly integrated within the sector.